Ubisoft: PS3 and Xbox 360 basically the same
By Jonathan Schlaffer
President and CEO of Ubisoft, Yves Guillemot believes that the PS3 and Xbox 360 are very similar and that there is almost no difference between the two consoles in terms of capabilities.
GamesIndustry.biz has him quoted as saying the PS3 and Xbox 360 are “close in what we can do with them” and the PS3 has some elements that are better or different, the Xbox 360 does have some distinct advantages but did not elaborate further on that point.
There also isn’t as much work involved in translating a game from the PS3 to the Xbox 360 or vice versa, taking Ubisoft engineers only “10 per cent extra time to develop for the other machine.”
To that end, the company now develops games for the PS3 and Xbox 360 at the same time, reducing costs.
There’s also the issue of the Xbox 360 and PS3 games selling for more than compared to a Nintendo title but those games cost considerably more to develop which means it needs to sell more Xbox 360 and PS3 games to make the cost worth it.
Guillemot is hopeful for the future of in-game advertising but unless it is the “in your face” kind, most gamers are unlikely to notice, instead preferring to face on the objectives present in the game (look at an ad, or kill the bad guy, tough choice there).
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November 11th, 2007
I just finished posting a blog about how I thought the XBOX 360, PS3, and Nintendo Wii would be the beneficiary of all the latest product-recall/lead-paint (in Chinese toys) news. Now, after reading your blog, and hearing what the UbiSoft guy thinks about platforms being similar, maybe he’s right.
I was contemplating how the 2007 holiday season sales of video games (as “safe” alternative to lead-paint-covered Chinese toys) may help Microsoft, Nintendo and Sony sales, but maybe (if all platforms are so similar as the Ubi guy thinks) it’s Best Buy and other retailers that will definitely benefit the most, since all they care about is total sales regardless of which platform. We’ll know in a month or two I guess.
November 12th, 2007
both the same? since when did the shitebox 360 have wireless internet?