Sony and Insomniac talk smack about Xbox 360 and hype PS3

June 27, 2008

Sony and Insomniac talks smack about Xbox 360 and hypes PS3 Wow, what a day! Insomniac and Sony heads talking smack about the opponent, Microsoft’s Xbox 360. It seems like its double gang up on Microsoft day today. It was Microsoft who did a bit of mudslinging not that long ago and it seems it’s time for Sony to return the favor.

According to Kotaku Kaz Hirai big top Sony exec started out by acknowledging they had a “difficult time” with the Playstation 3’s launch but now things are all ironed out. Everything was humble up to that point and then he proceeded to take out his smack sword and hack the competitor by saying:

As PlayStation 3 approaches the second anniversary of its release, the release of PS3 software titles with the true generation quality only available on PS3 is accelerating

Basically he just out right said all other competitors are not capable of “true generation quality” games. A little subtle jab aimed towards Microsoft no doubt.

Insomniac’s head honcho Ted Price CEO and President also took a stab at Microsoft recently during an interview with Venture Beat, when asked if they would consider developing for another platform, this is what he had to say:

No. There are always opportunities, since we are independent. But for this generation, we are focused on the PS 3 and the leading edge.

Basically Ted is saying they could develop multiplatform but they don’t want to because they want to focus on leading edge technology.

Seems sort of arrogant Ted is saying they want to develop on leading edge technology only, but do they have the right to be this cocky? I’m sure Microsoft wouldn’t mind getting some Ratchet style love with their lacking platforming genre, also don’t forget all the money they could be making.

However, it seems Ted is content with the setup they have now, I suppose they are doing pretty good with their first next gen offering Resistance Fall of Man selling over 3 million units and not to mention they still have their power house Ratchet & Clank series which have sold over 11 million units to date.

I’ve been watching both sides mudsling for a while and their methods are very different and interesting. On Microsoft’s end you have Aaron Greenberg most notable for blatantly bashing the PS3 and harshly criticizing Sony for not keeping their promises. It seems Sony never directly bash Microsoft but takes jabs at them by indirectly bragging about a milestone achievement in the industry.

Watching all of this unfold really reminds me of a boxing match between a tactical fighter go up against a brawler. However in this case you don’t win with your attacks but with the consumer’s wallets.

Let’s sit back, pass the popcorn and enjoy the show.

On a side note, I do miss the good old days of Peter Moore and Phil Harrison duking it out. Interesting these two mighty titans have fallen and are now leading studios in obscurity.

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37 Responses to “Sony and Insomniac talk smack about Xbox 360 and hype PS3”

  1. kev:

    you do realize he’s simply marketing right? he has no facts to back any of his claims.

    to say pete moore is in obscurity while he runs EA sports (THE sports franchise of gaming,) is silly but not suprising coming from this site.

  2. Arvis:

    “Ted is CONTEMPT with the setup they have now?”
    You know, I was a section editor for my university newspaper, so if you guys want to hire me as a sitewide Copy Editor, that’d be great. You have my email. :)

    -Arvis

  3. Mike Ferro:

    Kev,
    I didn’t say EA sports is obscure, I said Peter Moore or Phil Harrison have become pretty obscure staying out of the controversial lime light lately, aside small pop-ups on GT TV.

    Peter Moore was my favorite face of Microsoft Gaming, and I will miss his spat’s with Phil.

    Arvis,
    Thanks for catching that, blasted auto-correct.. “content” was what I was going for. ;)

  4. Ivan_PSP:

    http://venturebeat.com/2008/06/27/qa-with-insomniac-games-chief-ted-price-on-expanding-the-golden-goose/

    This is my answer to that useless Q&A

    Why you keep asking Ted about other platforms he obviously hates Xbox 360. I hate Nintendo but you just kept hitting him with that stupid question about Xbox platform only you obviously a Microsoft Xbox fanboy wow. Insomniac Games and Ted price are loyal great PlayStation developer and supported that will never leave PlayStation their #1 fans plus if they ever get acquire is common sense Sony will eventually own them if they one day decide to sell they have a great relationship.

  5. Ivan_PSP:

    Microsoft is the worst they only say stupid PS3 comments at least Sony and Insomniac are polite enough not to name them when they talking. I Ted loves PlayStation because is the superior technology they need and desire plus Xbox is a modified PC.

  6. winner:

    It seems that developers have their own opinions. Didn’t the guy from Valve say some nasty things about the PS3 and they they’re never going to develop for it?

  7. DaveBG:

    PS3 has cost Sony $3.3 Billion in losses so far.

    It’s not going well for them at all.

    New XBox price-cuts (with the new 65nm CPU & 65nm GPU SKU) will just make matters so much worse for Sony.

    Blu-ray is stalled too as a movie format and remains ridiculously reliant on the game console.

    It is not going well for them right now at all.

  8. loopid:

    I don’t see how Ted is acting “arrogant.” Technically, PS3 is leading edge technology just not many developers are taking advantage of it. I don’t think anyone can argue with what’s under the hood of the PS3. Ted seems to prefer the PS3 and has made some really great games to back up his claim. If you want to discuss arrogance than I would look to Gabe Newell from Valve. The remarks he made about the PS3 really show off his arrogance.

  9. Gilgamesh:

    So Ted wants to make games for PC only now?

  10. me:

    “So Ted wants to make games for PC only now?”

    Hey just because the PS3 renders games at 720p where a modern PC can do above 1080p doesn’t make the PC better. They don’t have the awesome power of the cell processor!!!

  11. Gilgamesh:

    So how long does a dev cycle have to be to take advantage of this “leading edge technology” the Ps3 supposedly has under the hood? And yes, we could argue all day about “whats under the hood”, loopid.

  12. Ivan_PSP:

    PS3 is design to run in 1080p idiot Ted Price is too smart to create PC games. Microsoft hast lost 6 billions since the first Xbox came out. Ted never said he will create PC games he only likes real technology like the one PS3 was design around. Xbox fanboys stop being such a cry baby because your console was built by idiots.

  13. Ivan_PSP:

    PS3 is design to run in 1080p idiot Ted Price is too smart to create PC games. Microsoft hast lost 6 billions since the first Xbox came out. Ted never said he will create PC games he only likes real technology like the one PS3 was design around. Xbox fanboys stop being such a cry baby because your console was built by idiots.The 40GB PS3 is design on on a 65nm motherboard Xbox 360 is late.

  14. darkwhitehair:

    who was that fat guy who criticised the PS3?? all this talking smack is just so childish… while you fight… Microsoft and Sony… Nintendo is kicking your ass… DO SOMETHING!!

    This generation has to be one of the most interesting one… with games earning as much as movies (also giving them a run for their money) and the Big Guys getting smaked around by crappylly animated italian doods… its just so fun…

    Also… BRING BACK SLY COOPER YOU ASSHOLES!!!

  15. John:

    The PS3 was leading edge 2 years ago. Enuff said.

    Microsoft can afford to lose 6 billion, Sony can’t, hence their downsizing over the past few years, taking out of loans to support their business and selling off of parts of their business.

    Who cares who wins? As long as the competiton makes it better for us, the consumers?

  16. Gilgamesh:

    Ivan_PSP:

    PS3 is design to run in 1080p idiot

    Then why are aaa titles like Killzone 2 running at a shaky 30 fps at 720p? Can you riddle me that moron?

  17. darkwhitehair:

    @gilgamesh

    This is why PC kicks ALL ass… a 9 series Nvidia card can run Far Cry at 200 fps… BEAT THAT SONY AND MICROSOFT!!!

    Im gonna sell all my blood and other bodily fluids to get one… itll be worth it…

  18. Ivan_PSP:

    Killzone comes out 2009 moron and if you are right PS3 was still design to run at 1080p. PC is so dead who plays that crap.

  19. Gilgamesh:

    The nature of consoles, any console, is that it hits a graphical ceiling and pretty much stays there outside a few tweaks here and there. PC gaming will always be the bleeding edge, a test bed so to speak for all the hardware we will see in future consoles. This is not fanboyism or any ism, its just plain fact.
    I have a decent gaming rig, a Ps3, and a 360, and I like all of them for different reasons. Every console gamer should be grateful for PC gaming, because without it you wouldnt have such powerful hardware in the two above mentioned consoles.

  20. Ivan-PSP:

    The PLAYSTATION 3 would still have been build it. PC is just for people who love upgrading and wasting money in games for that machine keyboard for games sucks. The PS3 would still have been powerful maybe not the Xbox since is a PC.

  21. Gilgamesh:

    The Ps3 has an Nvidia gpu, Ivan. Sony was forced to throw it in at the last minute because the much vaunted cell could not handle all the cpu and gpu tasks. I take it your just not going to listen to reason, are you?

  22. Ivan_PSP:

    LMFAO Sure what ever…

  23. Harman:

    I’ve seen Ivan_PSP at some other sites, and now here. Hey Ivan, quit being such a PS3 fanboy. Liking it is one thing, but defending it like your daddy built the thing is another. Seriously, all you do is troll about how the other platforms suck. I don’t care if the PS3 was designed to run games at 1080p, I don’t see the games, so shut up. Killzone 2 is going to run at 720p with 30fps, so there.

  24. devilcry2k6:

    why the F**k do are my comments deleted

  25. devilcry2k6:

    o and to the moderator the stuff i was talking about wasn’t even in the ball park of being as fanboyish and ludicrous as some of the comments allowed on here.

  26. devilcry2k6:

    “Ivan_PSP” you are a fan boy, who sadly doesn’t understand the difference between 1080P native and upscaled.

    killezone 2 will be 1080p upscaled, and 720p native. Why? because the RSX inside the PS3 can’t handle 1080p resolution with all the bells and wistles of killzone 2 truned on…

  27. devilcry2k6:

    im sorry that in telling the truth

  28. devilcry2k6:

    how many other intelegent comments get deleted?

  29. devilcry2k6:

    “Gilgamesh:”

    right on target, Sony originally designed the PS3 with two cell CPU’s. It would have been one of the most powerful consoles this generation, a perfect synergistic combination of both a CPU and GPU, which in it’s self is one of the foundation of the cell CPU, a single core processor with 8 Vector processors. But sony realized that it this would make the price of the PS3 got threw the roof. so they had to down size the PS3 specs, one cell, 512MB; 256MB CPU, 256MB GPU, and finally an Nvidia GPU retro fitted for the PS3. Thats one of the reasons why , even though the PS3 had an entire year lead over the Xbox360, the graphics are almost indistinguishable from the from the Xbox 360. now you might ask, why din’t they just choose a better GPU then the Nvidia 7800GS? simple, if they chose a better GPU then it would have driven the cost up. that would mean axing another high price component. the next one was the Blu ray drive, but that would brake the PS3’s image as an HD media box. So plain and simple sony sacrificed ubber graphics for blu ray. The Nvidia 7800GS is more then sufficient for displaying 1080p blu ray videos. And good enough for gaming. So say what you will about M$, but they didn’t sacrifice graphics for movies.

  30. idiot:

    who ever the above comment is, doesnt know what they are talking about. fanboyism – thats what i call it

  31. devilcry2k6:

    and im guessing you know better? find old articles about the PS3, they almost never talked about the GPU up untill 2006, thats when the got Nvidia to retro fit the Geforce 7800GS for the PS3.

  32. kev:

    this is funny. so sony is getting it’s butt kicked so Hirai makes up terms like “with the true generation quality”…

    wth does that mean? it’s completely useless babbling. gawd…

  33. Wylie:

    devilcry2k6 has to be CAD right. He changed his name so that we all think he left.

  34. devilcry2k6:

    no, im my own man. im not CAD or what ever. WTF you know there are alot of people out there who have different oppionions.

  35. Arvis:

    CAD come back. We miss you. :(

    -Arvis

  36. darkwhitehair:

    Im sorry CAD… you can fantasize all you want about me.. It freaks me outa little… but come back… phew.. thank “gawd” he’s actually gone…

    Im goin humtin in the gs ign and kotaku forums… you guys check em out too.. maybe he’s there… :D

  37. roberto:

    all it is they know already to program 360 they heed to polish hardware wiz that it do make bigger than what it is besides ms is making poor choices allowing those awful games to the 360 they suck including some of top ten excep gears,gears2.

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