Nintendo, Microsoft, and Sony respond to October NPD

November 15, 2008

The October sales figures for the U.S., released yesterday, show Nintendo remains dominant with both the Wii and DS selling in huge quantities, Microsoft building Xbox 360 momentum after the price cut, and Sony failing completely despite having three consoles on the market. But what do the companies themselves think of the latest results?

We’ll take it in order of which companies did best this month which unsurprisingly means Nintendo tops the bill, Sony bottoms out, and Microsoft is the filling in a Japanese sandwich.


Nintendo clearly won yet again in October but the company seems so used to victory it has almost become complacent in its victory press releases. Total U.S. sales figures to date – 13.35 million for the Wii and 23.02 million for the Nintendo DS – show how far Nintendo is ahead in this generation.

Wii Fit is the game Nintendo is most proud of, which is unsurprising seeing as it sold almost half a million copies during October and 2.83 million in total since going on sale six months ago.

Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing finished off by saying:

Nintendo provides consumers with the best value not only among video games, but also among most entertainment options.

Nintendo also provides an incomparable range of experiences that everyone can enjoy, whether you’ve been playing for years or are just getting into video games.


Microsoft had a very good month in October, not only outselling the PS3 by almost 2 to 1 but also having the biggest selling game on any platform with Fable II. The affordability of the console is once again pushed home with Microsoft clearly pleased it decided to cut the price before the 2008 holiday season.

Worldwide sales of Gears Of War 2 are mentioned as well as the number of people playing the game on Xbox Live during the first weekend after it was released. As every month, the high attach rate is mentioned, and the press release ends with some talking up of the new Xbox Experience launching on Nov. 19.


Last and definitely least is Sony, which seems to ignore the disastrous month on month sales figures. All three Playstation consoles saw a decline even though October was a longer month than September. But no matter, the spin doctors are on hand to right that situation. Remember kids, statistics can prove anything.

The current sales figures apparently constitute a “consistent momentum”. You could have fooled me. Year to date and year on year figures are talked up while the month to month ones are ignored. The 30 titles released on the PS3 are also mentioned, even though it seems none of them were able to persuade consumers to part with their cash in high numbers.

Yet again, no matter what the actual sales figures are, the companies involved seem to be able to put a positive spin on it all. But we know the truth, which is that Nintendo has the generation sewn up, Microsoft is doing fine, and Sony needs to do something fast or risk being totally left behind. Spin that.

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