Activision brings Call of Duty back for Modern Warfare 2

July 10, 2009

Activision brings Call of Duty back for Modern Warfare 2 Most of the advertisements surrounding Modern Warfare 2 up to this point have indicated that the Call of Duty title will be dropped from the sequel. However, several months later, Activision has confirmed that the publisher will bring back the title for the game.

Modern Warfare 2 is one of the most anticipated shooters coming out this year. However, apparently it hasn’t been getting the awesome recognition the other Call of Duty games in the franchise has been getting without the “Call of Duty” brand name. The latest demo boxes indicate that the COD brand name is indeed back into MW2.

According to Joystiq, a survey indicated that 50 percent fewer people recognized Modern Warfare 2 without the Call of Duty brand name attached to it. This may have prompted Infinity Ward and Activision to put the Call of Duty name back into the sequel.

Previously, when an Activision rep was questioned by Joystiq as to why the COD name was missing from the MW2, the response was that Modern Warfare 2 “has taken on such a life of its own.” It seems Activision is changing its tune now by stating:

Infinity Ward, the original creators of the Call of Duty franchise, has said from the beginning Modern Warfare 2 resides in the Call of Duty universe. This is reflected in the title’s package.

It is interesting to see that less than half the gamers out there did not recognize MW2 without the COD name. This tells me that the COD franchise has a huge following with the casual market despite being a hardcore FPS. This may be one of the few hardcore franchises to break into mainstream and sell by its name alone.

Personally I think its a great idea that Activision is brining back the COD name for MW2. After all it is a direct sequel to the first Call of Duty: Modern Warfare game.


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