Call Of Duty: Modern Warfare 2 was released earlier this month to both critical acclaim and fan anticipation. And it broke sales records, becoming the fastest-selling game of all time and beating the revenues of films and albums. The latest release of the series has also pushed the franchise over the $3 billion revenue figure.
The series is six years old, with the first Call Of Duty game being released in 2003. Activision claims that in that time 55 million copies of the games have been sold worldwide, which has generated more than $3 billion in global revenues. CEO Bobby Kotick bragged:
[It's one of the] greatest entertainment franchises of all time. If you consider the number of hours our audiences are engaged in playing ‘Call of Duty’ games, it is likely to be one of the most viewed of all entertainment experiences in modern history.
What’s sad is that the $3 billion isn’t enough for Activision and the company is looking at ways of wringing even more money out of he pockets of loyal gamers in years to come. And I thought EA was purely focused on profit.