Video game publishers have always been reluctant to price digital versions of games lower than its retail counterparts. After all, it only makes sense that the digital version be cheaper as there is no manufacturing cost.
Publishers may fear that pricing digital versions of the game may eat into their profits as gamers can share downloads with other people. That is probably one of the major downsides to digital distribution for the publisher, as they must account for the same game being downloaded at the most five times.
According to Shack News, Sony may be looking to break the mold with the PS Vita, as the handheld will have a digital version available for every retail release title. It appears that the digital version will be cheaper than the retail copy of the game by around 10 percent or so.
A Sony spokesperson responded to Shack News, by writing:
I can confirm that there will be a discount on the downloadable PS Vita titles from PSN. Exact details have not yet been revealed, but be on the lookout for an announcement in the very near future.
A screenshot taken at a Best Buy store reveals that the digital versions are about $5 cheaper than the retail prices. While its not a huge difference, this is still a step in the right direction for consumers.