When Microsoft Studio’s Creative Director, Adam Orth exchanged tweets with Bioware’s Manveer Heir regarding the topic of ‘always-on’ consoles, the Internet caught wind of it and decided to rise up against the man. Now, Microsoft has issued an official statement regarding Orth’s tweets.
This whole drama started when Orth and Manveer had a friendly back-and-forth on twitter regarding the topic of devices being “always on.”
Sorry, I don’t get the drama around having an”always on” console. Every device now is “always on. That’s the world we live in.
Manveer responded by stating:
Did you learn nothing from Diablo III or SimCity? You know some people’s internet goes out right? Deal with it is a shitty reason
This was in response to Orth’s earlier tweets giving examples of things that can go out such as electricity and shoddy mobile reception. He then told Manveer to “deal with it,” which was quickly picked up across the Inter web and interpreted as a message towards potential Xbox 720 buyers.
When others started to criticize Orth on his twitter page, he responded by stating:
Sorry for expressing my personal opinion about what I want from the electronic devices that I pay for on Twitter. Jesus.
Of course by then there was a 175 page post on NeoGAF with everyone up in arms against Microsoft with the belief that Orth had confirmed that the Xbox 720 would have an always online connection. Even other media outlets picked up the story and wrote that Orth had confirmed that the Xbox 720 would require an always online DRM connection.
Mob mentality is a dangerous thing and we just saw an example of it in action on the Internet. Clearly, Orth is just giving his personal opinion as he stated and no where in his tweets does he indicate that the Xbox 720 will require an always online connection.
Orth is on the studio side of things at Microsoft and quite frankly its not surprising that he supports consoles being “always on” as many developers do in across many studios. Its no secret that most developers are unhappy over the fact that they are not compensated for second hand used sales of their creative work.
Judging from his banter with David Jaffe back in 2007, after working together at Sony on the God of War series, Orth just seems like a strongly opinionated fellow. In that conversation, they were discussing Halo’s Believe commercial where Orth stated:
Adam: that ad is insulting "belive"? come on
Adam: well, for 1, i think it’s disrespectcful to actual veterans of real wars and 2, they really expect people to become that invested in the halo story? i guess i just really dislike halo and that ad aint helping
Adam: halo = meh
Adam: f*** halo
The issue with his comments regarding always online consoles had become so big Orth had to lock down his twitter page after Microsoft issued an official statement about the incident.
We apologize for the inappropriate comments made by an employee on Twitter yesterday. This person is not a spokesperson for Microsoft, and his personal views do not reflect the customer centric approach we take to our products or how we would communicate directly with our loyal consumers. We are very sorry if this offended anyone, however we have not made any announcements about our product roadmap, and have no further comment on this matter.
While I don’t think Orth’s decision to post those comments publically on twitter was wise politically for his career, I do think the reaction is somewhat unwarranted towards the guy. After all this was his personal twitter page and he stated that it was his personal opinion. If the internet is out for blood they may just get it with Orth’s head on a platter.